A Writer’s Brand

After reading this post, I think it is worthwhile to share it. It takes the mystery out of what author branding really is!

A Writer’s Brand Identity
Posted by CreateSpaceBlogger on Mar 4, 2013 4:43:40 AM

In today’s blog, I’d like to take a step back from brand building strategies and tools and focus solely on brand identity. I spend a lot of time writing about blogging, social media, personal appearances, etc. Those are important tactics for creating brand awareness, but they are not your brand. I’ve even said that your brand is simply you – your personality – on display for all the world to see. It is, but as an author, your brand is more than a package of your insights and online musings.

At the very core of your brand is your writing. The quality of your author brand lies squarely in the quality of your writing.

It’s a point I don’t reference enough in my postings about building a brand, but it’s something you should never lose sight of as you move forward in your indie author career. Your writing matters much, much more than all the other things you do to build your brand. Effective marketing may lead a reader to a book, but if the book’s content is sub-par, you risk one of two things: the reader tells no one about it or the reader even discourages others from reading it.

That’s why I think it’s important not only to practice the skill every day but to study the craft. Talk with other authors about their philosophies on writing. Explore the history and evolution of the written word. Try out different writing styles until you find the best one for you. Become an expert on writing.

Sometimes in our pursuit of book sales and brand value, we neglect the thing that brought us here: writing. Most of us didn’t start writing to get rich or become famous. Most of us took up writing because it’s our passion, something we love to do. We may not even be able to explain why we love it so much, but we do. We write not to build a brand; our writing is our brand.


Richard Ridley is an award-winning author and paid CreateSpace contributor.


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