Monthly Archives: April, 2013


Yes, my friends, the book that started it all for me is now published and available! I first wrote this story nearly twenty years ago. I found out I enjoyed writing even more than I always thought I would. Since then, I’ve continued to write fiction in short stories and novels. Over the years I’ve taken out this first one, rewrote and tried to improve on it with the better skills as I learned them. Now after all this time, I believe Reflections is ready to share with all who would like to read it. What a great feeling! Please go to to see it. I’d appreciate it if you would click the like button at the top of the page for Facebook. The book is also available at in paperback and kindle. And it can be found on eBooks at this link borderF


Lighthouse Short Stories Review

LSS front cover

Lighthouse Short StoriesLighthouse Short Stories by Carol Carroll
My rating: 5 of 5 stars

Lighthouse Short Stories is a fun, light read. All four stories are unique and stand alone. All have a lighthouse station in them, and hidden within is a treasure of information about lighthouses that unfold naturally. Character driven, the stories capture attention so the reader wants to keep turning those pages. I enjoyed writing them and hope you all will delight in them also.

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A Writer’s Brand

After reading this post, I think it is worthwhile to share it. It takes the mystery out of what author branding really is!

A Writer’s Brand Identity
Posted by CreateSpaceBlogger on Mar 4, 2013 4:43:40 AM

In today’s blog, I’d like to take a step back from brand building strategies and tools and focus solely on brand identity. I spend a lot of time writing about blogging, social media, personal appearances, etc. Those are important tactics for creating brand awareness, but they are not your brand. I’ve even said that your brand is simply you – your personality – on display for all the world to see. It is, but as an author, your brand is more than a package of your insights and online musings.

At the very core of your brand is your writing. The quality of your author brand lies squarely in the quality of your writing.

It’s a point I don’t reference enough in my postings about building a brand, but it’s something you should never lose sight of as you move forward in your indie author career. Your writing matters much, much more than all the other things you do to build your brand. Effective marketing may lead a reader to a book, but if the book’s content is sub-par, you risk one of two things: the reader tells no one about it or the reader even discourages others from reading it.

That’s why I think it’s important not only to practice the skill every day but to study the craft. Talk with other authors about their philosophies on writing. Explore the history and evolution of the written word. Try out different writing styles until you find the best one for you. Become an expert on writing.

Sometimes in our pursuit of book sales and brand value, we neglect the thing that brought us here: writing. Most of us didn’t start writing to get rich or become famous. Most of us took up writing because it’s our passion, something we love to do. We may not even be able to explain why we love it so much, but we do. We write not to build a brand; our writing is our brand.


Richard Ridley is an award-winning author and paid CreateSpace contributor.

Lighthouse Short Stories

LSS courier

Available now at, and